Round City

Columbus · Dearborn · Sterling Heights

The studio
that owns what
it builds.

Brand, web, systems, and operations for real businesses — built end-to-end by an owner who runs his own on the same tools. No handoffs, no vendors, no excuses.

Ledger entries
18
Running today
09
Job photographs
1,289
Years of published work
2019–
Status
Open for new builds

What the studio does

  1. 01

    Brand

    Naming, identity, art direction — the face a business earns money with.

  2. 02

    Web

    Sites that take the job: fast, found on Google, built to convert. Arabic / English when the market speaks both.

  3. 03

    Systems

    Quote engines, dashboards, order flows, AI operations — the machinery behind the site.

  4. 04

    Operations

    Automation, SEO, local listings, outreach — run for you, the way the studio runs its own.

The work

Running means live and still working today. Past means the engagement finished. Demo is a repeatable engine shown as a sample. Real work only — where a deployment is offline, the slot says so instead of linking to a dead page.

Mo Tint King — rebuilt marketing site, home screen
motintking.complate 01

01Client WorkLIVE

Mo Tint King

Round City’s first retained client: a family-run Columbus tint, wrap & PPF shop. Rebuilt their Wix site as a 34-route Next.js application — live in production on their domain — and stood up an AI operations backend: Supabase system-of-record plus a shop-PC worker running a local model for $0-per-job drafting, feeding a bilingual owner dashboard.

Role
First retained client · site rebuild + AI operations
Stack
Next.js 16 · React 19 · Tailwind v4 · Supabase · Local LLM worker (qwen2.5 via Ollama) · Bilingual EN / AR dashboard
34routesmarketing routes shipped
4.7client Google rating (352 reviews)
EveryWrap vehicle-wrap site — home screen with the quote flow
everywrap.vercel.appplate 02

02Built & RunOPERATING

EveryWrap

A commercial graphics and vinyl-wrap company owned and run with his brother Karrar, who leads installation. Round City owns and operates the business side: the brand, the site, the quoting, the marketing, and the systems behind it. New York to Sacramento, 2019 onward.

Role
Co-owner · marketing, operations, web & systems
Stack
Next.js · Vercel · Custom quote engine · Avery Dennison / 3M / KPMF
600vehiclesvehicles wrapped, owner-reported
AlAliGems Jewelry — the storefront: hand-carved aqeeq ring, photographed on Ali’s own hand
alaligems.complate 03

03Built & RunLIVE

AlAliGems

A gemstone and Persian-treasures brand built from nothing in 2018 — the listings, the storefront, the photography, and the automation that kept four sales channels in sync. Grown to five figures a month on organic search alone, with zero ad spend.

Role
Built from scratch · brand, photography, listings, SEO, channel automation
Stack
Amazon Handmade · Etsy · eBay · Own storefront · Multichannel sync · Organic SEO
15000$peak month, owner-reported — no paid ads, all organic
EXPERIENCECONTROLINTELLIGENCEEXECUTIONDATA
architecture section — no public surface, on purposeplate 04

04SystemsIN BUILD

Aether

A local-first AI orchestration operating system: one desktop app that turns a request into a planned, dependency-aware task graph, routes each task to the best model, executes in sandboxed workspaces, and reviews the result — with a full audit trail. In active build; no public demo yet, on purpose.

Role
Local-first AI orchestration OS · successor to Jarvis OS
Stack
Tauri 2 · React · TypeScript strict · Fastify · SQLite · Provider-agnostic routing
726testspassing tests
33tablesdatabase tables

مكتبة التسليم

Maktabat al-Taslīm — bilingual by architecture

set in its own two scriptsplate 05

05Client WorkLIVE

altasleemمكتبة التسليم

Built end-to-end for a Shia research institution: a bilingual Arabic / English Islamic research library and its portal. Next.js + Supabase, full RTL.

Role
Design & build, end-to-end
Stack
Next.js · Supabase · Bilingual AR / EN · RTL

The rest of the ledger

  1. 06AlmqamOwner-operator · brand & siteRunning
  2. 07CannaboysWebsite, internal system, SEO & wholesale outreachPast
  3. 08UMBRABrand, naming & site — end to endRunning
  4. 09Value TowingWebsite redesign, on-site SEO, content & marketing strategyPast
  5. 10Fix N Go Collision CenterSite architecture & SEO blueprintPast
  6. 11StarWrapzWeb & marketing for a Columbus wrap and tint shopPast
  7. 12Columbus demo seriesLocal-business site engine · demosDemo
  8. 13Jarvis OSAgentic operating system · predecessor to AetherRunning
  9. 14Project XInternal operating systemRunning
  10. 15Āyāt atelierGenerative engines · science + heritageRunning
  11. 16Trading LabFutures strategy research · anti-overfitting pipelineResearch
  12. 17nevermissMotion / social design systemDemo
  13. 18tannūrCinematic film · hadith & heritagePending
The full index ↗

1,289 photographs.
Four years. Published
as it happened.

Every job went up the day it was finished, from the shop floor — dates, captions, and client names still attached. That is what proof looks like.

Open the archive →

Where the studio works

  • Columbus

    Ohio

    Home base. Live client work in production today.

  • Dearborn

    Michigan

    Serving Detroit metro businesses, English and Arabic alike.

  • Sterling Heights

    Michigan

    Same studio, same standard, north of the city.

How it runs

  1. 01

    Plan

    One call scopes the whole build — what it is, what it costs, when it ships.

  2. 02

    Build

    One owner builds it end-to-end. Nothing falls between vendors.

  3. 03

    Run

    It ships live and keeps running — handed over, or operated for you.

Bring the studio
your build.

Project-based. Scoped in one call. Plan, build, run.

614lux@gmail.com